Strategic Planning and Execution of Galderma Prime Day 2024

Align tactical and operational goals with the brand's strategic objectives.

Ensure a high return on investment (ROAS) during Prime Day.

Attracting and converting new customers at a high-volume, highly competitive event.

To integrate paid and organic media in a cohesive and efficient way across retail channels.

Development of a customized strategic plan considering historical performance, consumer behavior, and growth objectives for 2024.

Definition of key KPIs: ROAS, new customer penetration, and incremental revenue.

Product segmentation and promotional levers by channel and stage of the funnel.

Budget allocation and the creation of performance-oriented creatives.

Real-time monitoring and strategic adjustments during the event.

Coordination between media, sales, customer service, and business intelligence to optimize results and anticipate bottlenecks.

Average ROAS of 5.7 during Prime Day.

A 200% increase in the number of new buyers, compared to the same period last year.
period of 2023.

80% year-over-year growth in revenue volume.

Strengthening the brand's presence in key online retail channels.

Optimizing performance and acquiring qualified customers through strategic integration between media and business.