With 9 years of experience in digital marketing, branding, and growth strategies, I work on building brand and business positioning with a focus on consistent and relevant results.

My career path includes projects in the healthcare, retail, technology, and creative economy sectors — always connecting strategy, content, and identity to propel brands forward at different stages of maturity.

I have a degree in Social Communication, specializing in Journalism. Currently, I am a Marketing Lead at UpGrade Web Agency (Miami, Florida), where I lead strategic communication and positioning initiatives, and I am a Retail Media Specialist, working in the management of media and retail media campaigns, the conception of strategic marketing plans, data analysis focused on results, and strategic decision-making for major global brands.

I also work as an independent consultant in digital strategy and branding, helping companies and professionals structure their brand presence with authenticity and a future-oriented vision. I have collaborated with agencies, startups, and large brands, always with an analytical approach, active listening, and a focus on delivery.

My goal is always to deliver excellent results, maintaining a performance characterized by flexibility, organization, planning, empathy, and commitment.

I have collaborated with agencies, startups, and large brands, always with an analytical approach, active listening, and a focus on delivery.