
Retail Media Strategy for Major Brands
Challenges
Serving major brands across various sectors (fertilizers, beauty, supplements, electronics, and home automation) with distinct business objectives.
To ensure consistent visibility and a strategic digital presence across multiple marketplaces.
Align retail media campaigns with each brand's commercial strategy and different target audiences.
Strategies
Planning and executing campaigns on platforms such as Mercado Livre, Amazon, Shopee, KaBuM, Magalu, and TikTok Shopping.
Continuous data-driven optimization, adjusting targeting, bids, and creatives based on performance.
Integration with internal teams and brand stakeholders to align marketing and commercial objectives.
Focus on strengthening digital presence and building consistent results through multichannel strategies.
Results
Serving prominent brands, including ELG, Speedo, Mais Mu, and Kiko Milano.
Boosting brand visibility and performance in strategic marketplaces.
Customized and consistent strategies that reinforce positioning and digital presence, even without specific public metrics.
![[KRM] Logo.png](https://static.wixstatic.com/media/525d21_03af95efec7f4755ad36781f7f051247~mv2.png/v1/fill/w_87,h_87,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BKRM%5D%20Logo.png)