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Retail Media Strategy for Major Brands

Challenges

  • Serving major brands across various sectors (fertilizers, beauty, supplements, electronics, and home automation) with distinct business objectives.

  • To ensure consistent visibility and a strategic digital presence across multiple marketplaces.

  • Align retail media campaigns with each brand's commercial strategy and different target audiences.

Strategies

  • Planning and executing campaigns on platforms such as Mercado Livre, Amazon, Shopee, KaBuM, Magalu, and TikTok Shopping.

  • Continuous data-driven optimization, adjusting targeting, bids, and creatives based on performance.

  • Integration with internal teams and brand stakeholders to align marketing and commercial objectives.

  • Focus on strengthening digital presence and building consistent results through multichannel strategies.

Results

  • Serving prominent brands, including ELG, Speedo, Mais Mu, and Kiko Milano.

  • Boosting brand visibility and performance in strategic marketplaces.

  • Customized and consistent strategies that reinforce positioning and digital presence, even without specific public metrics.

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