Profitable Campaigns
in Marketplaces with
Focus on ROAS

To guarantee high profitability and efficiency of investment in marketplaces with a large volume of products.

Scaling results while maintaining consistent ROAS in a highly competitive environment.

Integrate media actions with business insights for predictability and consistency of performance.

Manage budgets exceeding US$85,000/month, optimizing cost per acquisition and margins per SKU.

Planning campaigns segmented by product, category, margin, and purchasing behavior.

Daily optimization of bids and budget by SKU and category.

Continuous A/B testing of creatives and ads to improve conversion rates.

Monitoring and analyzing KPIs such as ROAS, CAC, average ticket size, and net margin.

Integrating media with business intelligence insights increases the accuracy of decision-making.

Average ROAS of 6 maintained consistently.

A 20% reduction in CPA, ensuring greater investment efficiency.

20% growth in sales within marketplace platforms.

Implementation of a data-driven strategy by SKU, strengthening the predictability and profitability of campaigns.

Greater integration between media and sales, resulting in more strategic and scalable decisions.