Launch of Cetaphil Oil Control and Healthy Radiance product lines in retail media.

Plan and execute the launch of new skincare lines on major marketplaces (Amazon and Mercado Libre).

Increase brand visibility and market share in the skincare categories.

To guarantee conversion and awareness results in an integrated way with marketing and BI.

Coordinate actions between local and global teams, ensuring consistency of communication and performance.

Structuring sponsored campaigns: search and display, segmented by audience, product, and purchase intent.

Optimizing content on brand stores to improve engagement and conversion.

Daily monitoring and real-time adjustments to performance and bids.

Competitive analysis and definition of strategic keywords.

Integration between media, creative, BI, and customer service, aligned with the brand's global team.

Cetaphil Oil Control line:

• Impressions are 200% higher compared to the previous month and 77% higher year-on-year.

• An 87% increase in the volume of new buyers for the brand.

• A 38% increase in sales on Amazon, positioning the product among the best-selling in its category.

Healthy Radiance Line:

• Growth of 71% in impressions and 103% in conversions on marketplaces.

• Strengthening awareness of the new line and consolidating Cetaphil as a benchmark in skincare.

Qualitative results:

• Strengthening the brand's positioning in the skincare categories.

• Strategic insights into purchasing behavior and more efficient entry channels, fueling future launch campaigns.